Through the study of. the case discusses the making of tata nano, the world' s cheapest car, manufactured by india based tata motors. tata motor was so confident about nano, they thought this is going to be a massive success. but it fails and become one of the most disaster product in the history of marketing. in this article, i will discuss the 5 big reasons for tata nano failure and tata nano failure case study. studying the turbulent two- year journey of tata nano in the indian markets, asb faculty, deepika g. co- authored a case study that was published in the august issue of marketing mastermind. deepika worked with her colleague sriram rajann at the indian business school, hyderabad to unearth fascinating nano facts to develop the case. stay tuned for part 1 and part 2 of this exciting case study of tata nano to attend a 4 hour power packed “ extreme motivation & peak performance” seminar of bounce back series,. case study on tato nano- vation 1. case study on “ tata- nano- vation” 2. about tata motors established in 1945, the company is top 1 automobile manufacturer in india, world’ s 4th largest truck manufacturers and world’ s third largest bus manufacturer.
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it seems evident that tatas have had problems with the entire marketing mix for nano.
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nature provides a great variety of nano- sized materials that offer as potential templates for the creation of new materials, such as bacteria, viruses, diatoms, and biomolecules.